DFI Expands Redefines Glass Protection Standards at U.S. Embassy Event in London

Irvine, CA, APRIL 30, 2025Diamon-Fusion International (DFI), a global leader in protective coating solutions for glass and silica-based surfaces, proudly hosted an international Glass Industry Forum last month at the U.S. Embassy in London, in collaboration with the U.S. Commercial Service (DOC).

The exclusive event convened key players from the UK glass industry, including leading processors, specifiers, facility management executives, and government procurement agencies, to spotlight advancements in glass protection and sustainable building practices.

US Embassy DFI

The forum served as a platform to showcase DFI’s patented nanotechnology, emphasizing its value in delivering corrosion-free, environmentally resilient glass solutions. The company’s flagship coating system, Diamon-Fusion®, enhances surface durability while reducing maintenance, water usage, and chemical reliance—contributing to more sustainable and hygienic environments.

The event also marked the official launch of two strategic alliances in the UK market:

City & Essex, a premier facility management provider.

Glass Machinery Solutions (GMS), a trusted distributor and service provider for glass processing equipment across the UK and Ireland.

Both partners were present to reinforce the collaboration and discuss future integration plans with DFI’s technologies.

“This prestigious venue and the support of the U.S. Department of Commerce symbolize our deep commitment to innovation and global collaboration,” said Guillermo Seta, Vice President of Global Business Development at DFI. “With nearly 30 years of continuous R&D behind our patented technology, we remain focused on enabling sustainability through strategic partnerships and market leadership.”

Matthew Swift, Marketing Manager at City & Essex, commented, “The presentation was not only a technical deep dive into the science behind the coating, but a powerful reminder of how innovation, sustainability, and forward-thinking collaboration drive meaningful change.”

Richard Gerrard, Director at GMS, added, “I was proud to be at such an exclusive and historic event witnessing excellence in every regard, with the company of the most reputable industry professionals in the UK and DFI’s esteemed reputation as a leader and the most innovative player in the glass coating industry; we could not have found a better alignment integrating Diamon-Fusion as a fully automated system in glass processing plants UK wide.”

DFI is a proud recipient of the President’s “E” Award for Export Excellence, the highest recognition granted to U.S. businesses for significant contributions to U.S. export expansion.

About Diamon-Fusion®

DFI’s Diamon-Fusion® coating creates an invisible, hydrophobic barrier that enhances glass surface brilliance by 20%, resists scratches, impact, and graffiti, and offers long-lasting protection against mold, bacteria, and environmental damage. It is 100% optically clear, UV-neutral, and chemically inert.

For more information, please visit:

www.dfisolutions.com
www.cityandessex.co.uk
www.glassmachines.co.uk

Press contact:
Laurie Pehar Borsh
[email protected]
949.388.8000

DFI Expands Redefines Glass Protection Standards at U.S. Embassy Event in London

Irvine, CA, APRIL 30, 2025 – Diamon-Fusion International (DFI), a global leader in protective coating solutions for glass and silica-based surfaces, proudly hosted an international Glass Industry Forum last month at the U.S. Embassy in London, in collaboration with the U.S. Commercial Service (DOC).

The exclusive event convened key players from the UK glass industry, including leading processors, specifiers, facility management executives, and government procurement agencies, to spotlight advancements in glass protection and sustainable building practices.

US Embassy DFI

The forum served as a platform to showcase DFI’s patented nanotechnology, emphasizing its value in delivering corrosion-free, environmentally resilient glass solutions. The company’s flagship coating system, Diamon-Fusion®, enhances surface durability while reducing maintenance, water usage, and chemical reliance—contributing to more sustainable and hygienic environments.

The event also marked the official launch of two strategic alliances in the UK market:

City & Essex, a premier facility management provider.

Glass Machinery Solutions (GMS), a trusted distributor and service provider for glass processing equipment across the UK and Ireland.

Both partners were present to reinforce the collaboration and discuss future integration plans with DFI’s technologies.

“This prestigious venue and the support of the U.S. Department of Commerce symbolize our deep commitment to innovation and global collaboration,” said Guillermo Seta, Vice President of Global Business Development at DFI. “With nearly 30 years of continuous R&D behind our patented technology, we remain focused on enabling sustainability through strategic partnerships and market leadership.”

Matthew Swift, Marketing Manager at City & Essex, commented, “The presentation was not only a technical deep dive into the science behind the coating, but a powerful reminder of how innovation, sustainability, and forward-thinking collaboration drive meaningful change.”

Richard Gerrard, Director at GMS, added, “I was proud to be at such an exclusive and historic event witnessing excellence in every regard, with the company of the most reputable industry professionals in the UK and DFI’s esteemed reputation as a leader and the most innovative player in the glass coating industry; we could not have found a better alignment integrating Diamon-Fusion as a fully automated system in glass processing plants UK wide.”

DFI is a proud recipient of the President’s “E” Award for Export Excellence, the highest recognition granted to U.S. businesses for significant contributions to U.S. export expansion.

About Diamon-Fusion®

DFI’s Diamon-Fusion® coating creates an invisible, hydrophobic barrier that enhances glass surface brilliance by 20%, resists scratches, impact, and graffiti, and offers long-lasting protection against mold, bacteria, and environmental damage. It is 100% optically clear, UV-neutral, and chemically inert.

For more information, please visit:

www.dfisolutions.com
www.cityandessex.co.uk
www.glassmachines.co.uk

Press:
Laurie Pehar Borsh
[email protected]
949.388.8000

DFI Expands Redefines Glass Protection Standards at U.S. Embassy Event in London

Irvine, CA, APRIL 30, 2025 – Diamon-Fusion International (DFI), a global leader in protective coating solutions for glass and silica-based surfaces, proudly hosted an international Glass Industry Forum last month at the U.S. Embassy in London, in collaboration with the U.S. Commercial Service (DOC).

The exclusive event convened key players from the UK glass industry, including leading processors, specifiers, facility management executives, and government procurement agencies, to spotlight advancements in glass protection and sustainable building practices.

US Embassy DFI

The forum served as a platform to showcase DFI’s patented nanotechnology, emphasizing its value in delivering corrosion-free, environmentally resilient glass solutions. The company’s flagship coating system, Diamon-Fusion®, enhances surface durability while reducing maintenance, water usage, and chemical reliance—contributing to more sustainable and hygienic environments.

The event also marked the official launch of two strategic alliances in the UK market:

City & Essex, a premier facility management provider.

Glass Machinery Solutions (GMS), a trusted distributor and service provider for glass processing equipment across the UK and Ireland.

Both partners were present to reinforce the collaboration and discuss future integration plans with DFI’s technologies.

“This prestigious venue and the support of the U.S. Department of Commerce symbolize our deep commitment to innovation and global collaboration,” said Guillermo Seta, Vice President of Global Business Development at DFI. “With nearly 30 years of continuous R&D behind our patented technology, we remain focused on enabling sustainability through strategic partnerships and market leadership.”

Matthew Swift, Marketing Manager at City & Essex, commented, “The presentation was not only a technical deep dive into the science behind the coating, but a powerful reminder of how innovation, sustainability, and forward-thinking collaboration drive meaningful change.”

Richard Gerrard, Director at GMS, added, “I was proud to be at such an exclusive and historic event witnessing excellence in every regard, with the company of the most reputable industry professionals in the UK and DFI’s esteemed reputation as a leader and the most innovative player in the glass coating industry; we could not have found a better alignment integrating Diamon-Fusion as a fully automated system in glass processing plants UK wide.”

DFI is a proud recipient of the President’s “E” Award for Export Excellence, the highest recognition granted to U.S. businesses for significant contributions to U.S. export expansion.

About Diamon-Fusion®

DFI’s Diamon-Fusion® coating creates an invisible, hydrophobic barrier that enhances glass surface brilliance by 20%, resists scratches, impact, and graffiti, and offers long-lasting protection against mold, bacteria, and environmental damage. It is 100% optically clear, UV-neutral, and chemically inert.

For more information, please visit:

www.dfisolutions.com
www.cityandessex.co.uk
www.glassmachines.co.uk

Press:
Laurie Pehar Borsh
[email protected]
949.388.8000

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